Authentication Experience – Armine Apresyan

Overview

As part of my first projects on the Picsart Windows team, I worked on designing the login and registration experience for the desktop application.

The goal was to create a clear, frictionless entry point that supports both new and returning users, while maintaining consistency across platforms (web, mobile, and desktop).

Problem

Authentication is the first interaction users have with the product, and it directly impacts onboarding and retention.

Key challenges:

•Balancing simplicity with multiple entry options (email, social, etc.)
•Ensuring clarity across login, registration, and verification flows
•Reducing friction while maintaining necessary steps
•Adapting patterns to a desktop environment
•Maintaining consistency with existing web and mobile experiences

Role

→Product & UX Designer
→Defined user flows for login, registration, and verification
→Created wireframes and final UI
→Collaborated with product and engineering teams

Approach

The design focused on:

•Minimizing steps required to enter the product
•Keeping flows clear and predictable
•Aligning patterns with existing Picsart experiences across platforms

Special attention was given to:

•Consistency in layout and interaction patterns
•Error states and validation feedback
•Seamless transitions between login and registration

Solution

Designed a complete authentication system including:

•Login (existing users)
•Registration (new users)
•Verification states
•Error handling and validation

Key decisions:

•Clear separation between login and sign-up paths
•Immediate feedback for user actions
•Desktop-optimized layout and spacing
•Reuse of familiar patterns from web and mobile to ensure consistency

User Flows

Detailed user flow mapping out all authentication states and transitions

Design

Final design screens showing complete authentication flow

Impact

✓Created a clear and consistent entry point across platforms
✓Reduced friction in onboarding flow
✓Improved clarity across authentication states
✓Strengthened overall product consistency

Key Learnings

→Consistency across platforms builds user trust and reduces learning effort
→Authentication should feel simple, even when supporting multiple paths
→Clear feedback and predictable flows are critical for first-time users

Authentication Experience: Designing Login & Registration for Picsart Windows