Armine Apresyan
Based in Yerevan, Armenia

Product

Designer

who designs for clarity at scale

About Me

I'm a Product Designer with 5+ years of experience designing user-centered products across web, mobile, and desktop platforms. I specialize in simplifying complex workflows and making AI-powered creative tools more accessible.

I work end-to-end—from user research and wireframes to high-fidelity designs and usability testing. I regularly conduct surveys and unmoderated testing to validate design decisions and understand how people actually use the products I build.

I collaborate closely with product managers and engineers to balance user needs with business goals and technical constraints. My focus is on creating intuitive, flexible interfaces that work for both beginners and power users.

Experience

2025 – Present

Product Designer (UI/UX)

Picsart

Designing user experiences across web, mobile, and desktop platforms. Working on complex creative tools, editing workflows, and AI-powered features. Improving tool discoverability and simplifying user flows in feature-rich environments. Conducting and analyzing user research and usability testing. Using AI tools (ChatGPT, Claude, Figma AI) to support ideation and design exploration.

2023 – 2025

Freelance UI/UX Designer

Upwork

Designing UX/UI for web and mobile products. Working on landing pages, dashboards, and product flows. Managing the full design process from concept to delivery.

2021 – 2023

UI/UX Designer

First Outsourcing Company

Designed multiple client products across different industries. Created user flows, wireframes, and high-fidelity designs. Collaborated with developers in agile teams.

2019 – 2020

UI/UX Designer

Candy Wings

Designed web and mobile interfaces. Worked on branding and visual design.

Skills & Tools

Design & Prototyping

Figma, Adobe XD

AI Tools

Figma AI, Figma Make, ChatGPT, Claude

Research & Testing

UserTesting, Maze, Google Analytics

Collaboration

Jira, Confluence, Miro, FigJam, Slack

Education

Master's Degree — Armenian Art History

Yerevan State University

My art history background shapes how I think about visual hierarchy and composition

UX & Design Courses

  • • Deep Academy – UI/UX
  • • ACA – Unfolding UX Research: User Interview and Problem Framing
  • • BDG – Advanced Design Systems

Want to see how I think?

Explore my portfolio to see how I approach design challenges and craft user experiences.